Rapid Air Ad
Client: Rapid Products
Rapid Products designs and manufactures Rapid Air, an emergency air supply system for water sports athletes. Rapid Air integrates into PFDs to provide a one-way air supply system. As part of the product launch, Rapid Products ran ads in several industry publications. The ads used engaging photography with in-your-face commentary to attract the target audience of 18-30 year old water sports enthusiasts.
